Typically within 3 working days.

We comply with international research ethics standards. All respondent data is kept confidential and used strictly for research purposes only.

Typically within 14 working days upon completion of survey

Incentive such as PayNow (for Singapore) and Touch ‘n Go (for Malaysia), will be credited directly to the account you provided. Please ensure you check your account.
 
For Singapore, Incentive in the form of E-voucher will be sent to you via SMS from our Partner GIFTANO. You will be able to use this E-voucher at more than 250 major retailers such as Grab, Fairprice or Guardian.

As market research is exempted from the DNC list, that is why you are receiving this call. Furthermore, your number was randomly selected by a computer to be part of this survey.

Your number was randomly selected by a computer to be part of this survey.

You were contacted as part of a research study to help us better understand the people living in the country. The topics we study typically include life satisfaction, current events, international topics, social and economic matters.
 
Your participation helps ensure that the views and experiences of people from different backgrounds are fairly represented. This is a research study only — it is not a sales or marketing call.

We act as your eyes and ears in the Malaysian market. Our job is to take the guesswork out of your business decisions by providing evidence of what your customers want. We collect data through surveys, focus groups, and in-depth-interviews to help you understand your competitors, identify new opportunities, and predict whether a new product will succeed before you invest heavily in it.

Malaysia is a unique, multi-cultural market where consumer behaviour can change drastically between neighbourhoods in the Klang Valley or between states like Penang and Johor. A local KL firm understands the cultural nuances, language preferences (Malay, English, Mandarin), and local economic factors that a global firm might miss. We provide context that transforms raw numbers into a strategy that works specifically for the Malaysian landscape.

The investment varies based on the depth of the study. For 2026, basic digital surveys or secondary research reports often start between RM5,000 and RM15,000. More comprehensive projects, such as nationwide consumer profiling or in-depth qualitative focus groups, generally range from RM25,000 to RM100,000. We focus on providing scalable options so that SMEs in KL can access high-quality data without needing a multinational budget.

AI has moved from being a buzzword to a fundamental partner in our research process. At Central Force, we are currently developing a proprietary in-house AI moderator. This allows us to facilitate more inclusive, large-scale digital focus groups and interviews across different languages and time zones simultaneously. By using our own technology, we can ensure the moderation is tailored to the specific cultural nuances of the Malaysian market.
 
Beyond the interviews, we use advanced AI systems to assist our team in reviewing hundreds of hours of recordings and vast data sets. These tools handle the heavy lifting of transcribing and identifying initial patterns, which gives our human analysts more time to focus on high-level strategy and the creative “why” behind the numbers. This combination of machine speed and human intuition ensures that you get deeper, more reliable insights in a fraction of the traditional time.

Speed is a priority in the modern market. A standard digital survey can often yield actionable results within one to two weeks. More complex studies that involve recruiting specific participants for interviews or testing products in-person usually take between six and ten weeks. We always provide “flash reports” early in the process so you can see initial trends as the data comes in.

Think of it as “the what” versus “the why.” Quantitative research involves large-scale surveys that give you hard numbers and percentages (i.e., “70% of KL residents prefer home delivery vs eating out”). Qualitative research involves smaller, deeper conversations like focus groups to understand the emotions behind those numbers (i.e., “Why do they prefer delivery over mamak?”). Most of our successful clients use a mix of both to get the full picture.

Absolutely. We adhere to the Personal Data Protection Act (PDPA) 2010 and the latest 2026 digital security standards. We ensure all participant data is anonymized and stored securely. Trust is the foundation of market research, and we take the privacy of your business strategy and your customers’ identities very seriously.